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Samsung Group
The Samsung Group is a world’s biggest group of electronics companies. This is Korean group of companies founded by Lee Byung Chul in 1938. The word Samsung means three or tri stars in Korean language. Samsung is making advancement in its products of its overall semiconductor line, flash memories, custom conductors, SRAM, DRAM and non memory. There are two main segments of the company, trading and construction. Trading segment trades well in the fields of machinery, iron, industrial machinery, petrochemicals, rubber, copper, minerals, telecommunication equipments, computer and many more products. The construction segment deals architectural design, plants construction and civil construction projects. The company constructs high rise buildings, residential buildings and business complex. The Samsung Company is a joint venture of many companies. These all affiliated companies manufacture, design, market Samsung products and components like memory chips, PC parts, microprocessors, Color TV and picture tubes, Glass bulbs and mobile phones with its all related accessories and parts. Samsung also manufacture electronics equipments and computer systems. All Samsung affiliated companies’ posses the one same goal of becoming world’s top class company in 21st century and spending their money in hopeful future area to get their target. Business Area of Samsung Group Samsung Group has a wide business area. It consist of five mainly business area: 1. Digital Media Business 2. Telecommunication Network Business 3. Digital Appliance Business 4. Semiconductor Business 5. LCD Business Digital Media Business Samsung Electronics is leading producer of digital products in digital media. It has a latest and advance technology digital products. It is trying to become industry leader in future due to its premiume digital products. Samsung electronics has a top position in global market share. In the field of DLP projection and TV it is the number one company in United States that is offereing high quality products at very affordable prices. It is improving awarness of its brands. TV and DVD players of the Samsung brands are world’s number one in terms of quality and style. The Samsung 70 inch PDP television and worlds largest 57 inch LCD television are the premier quality products introduced in 2003. The company in growing rapidly in the field of large screen TV and Flat Panel. It is also making significant changing in printers, camcorders, home theatre and other products. The major products of samsung business area are: 63 inch TV Wall PDP (Wall Mountable), TV : 32" LCD, Monitor 40" LCD Monitor, Laptop SENS X10, DVD Player Combo DVDP (DVD-V3500), Digital Camcorder SCD27 and Laser printer ML 1750. Telecommunication Network Business The communication business are of the samsung group has a huge market share in the global market. Samgug has a good name in the mobile world due to its unique and quality mobile products and accessoreis. It is trying to become number one market share holder in CDMA handset to expand the areas like PDAs, MITs, GSM and satellite receivers. Samsung electronics is a world’s third biggest company in terms of sale volum with 12 % globale market share. Samsung willl try to become market leader with its remarkable high value added featuring telecommunication products. It is trying to increase its global market by exporting its products to the Europe, China, US and rest of the world. Mobile Phone Camcorder phone PDA phone Enterprise Pocket PC MITs (Mobile Intelligent Terminal), i700, CDMA2000 1x EV-DO, AceMAP™ Multi-service DSLAM, and OfficeServ Samsung’s latest evaluation of enterprise IP solution are the major proucts of samsung communication zone. Digital Appliance Business Digital appliances are the most important business area of samsung group. It is offering digital appliances of superior quality and technology to the contemporary household. It has a big share in global and domestic sale. This division in trying to manufacture high end products such as refrigetators, robot cleaners and other machines etc. Digital appliances is also trying to become a leader in the future digital electronics market. It is trying to make manufacturing plants in different countries like India and Pakistan. Refrigerator, Air Purifier, Air Conditioner, Drum Washer, Microwave Oven and Vacuum Cleaner are the major brands of digital appliances zone. Semiconductore Business In semiconductor business market samsung is a industry leader due to its value added products. It is producing 512Mbit DDR2 SDRAM, 2Gbit NAND Flash memory and smart card. In the memory market samsung is manufacturing devices for all pcs and mobile devices. Its flash memory and DRAM business is expected to grow further. LCD Business Samsung LCD business is in forfront of the LCD industry. It manufacture a 57 inc TFT LCD pannel for HDTV the world’s largest LCD. LCD business are is expanding its manufacturing plants in different countries of the world. It is trying to move forward in latest technology. Samsung made a joint venture with sonny to pruduce 7th generation TFT LCE panel. Parts and accessories Samsung group is manufacturing value added parts and accessories for its products. All types of mobile phone accessory such has hand free, ring tones, software, faceplates, samsung games and samsung themes are produced by samsung group. To purchase samsung products and accessories there are authorized distributors of samsung in all over the world. Free java games, free ring tones, codes and unlock software are also available from differet websites and from market. Samsung will continue to make advancements in its products and services.
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